We’re always on the lookout for interesting paper stock for our printers; most of the time, though, it’s paper that actually goes through the printer. Last fall, while wandering through our local photo store (Pro Photo Supply, if you’re in the Portland, Oregon area), we found some postcard stock from a company in Wisconsin called Romar.
Romar’s Post-Pix are definitely from the pre-digital era. They have a paper protector that hides a strong adhesive on the front of the card; you simply remove that and affix any 4" by 6" photo in its place. The result is a nice, thick postcard that holds up well in the mail, and makes a great statement with your own pictures.
We’ve been using Post-Pix for months to send out little guerilla pix and general announcements. We’ve even been printing messages and addresses on the postcard backs before we put the photo on the front. Folks who’ve been on the receiving end have repeatedly told us how much they liked them.
Sure, you can make your own with some glue and paper, but that’s a pain in the butt—we’ve gone that route plenty of times, and it’s always painful. You can also just mail a photo, but it’s hard to get thick enough photo paper that won’t bend or rip once it hits the mail stream.
We’ve found them online—with plain or themed backs—for $6 for a pack of 25, and ProPhoto had them in a 100-sheet pack for approximately $25.
Of course, if you want to go totally retro, Ilford still sells Multigrade IV RC photo paper for use in the darkroom.